Plain Extraordinary™

Todo dia confiro minha timeline no twitter pra ficar sabendo o que está acontecendo no mundo. E foi assim que encontrei algo para postar aqui, simples assim. Trata-se do novo filme para a marca de iogurte grego Fage feito pela Mullen, que explora o conceito da simplicidade, com um texto quase poético, com rimas e aliteração.

Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.